Playing Catch Up
In the days since we last chatted, I’ve had a few interesting experiences that I want to share with you and pass on a few lessons learned.
A couple of weeks ago I attended a conference (whose name will be withheld because I don’t want to be a blogging bad-mouther) and walked away feeling underwhelmed and ripped off. You see, I paid full price for a ticket to this conference because it’s one I had attended in the past (under different management) and loved. Last time, I walked away feeling totally energized, inspired and buzzing. So, when I saw that it was back in town, I scooped up a ticket and sent the link to friends so they could do the same. Then, two days before the event, Twitter is blowing up with discounted tickets for sale. Like, really discounted tickets. Like 80% off what I had paid!
I try to keep it classy on this blog – but I was super pissed. I was a loyal customer who was attending this event and had recommended it to colleagues and now they were slashing prices on tickets days before the event and weeks after I purchased my non-refundable ticket. Not cool.
Lesson Learned: Don’t punish your loyal fans, no matter how desperate you’re getting. A better solution would have been to send an email to people who had already purchased tickets – like me – and offer them free tickets for friends or give full-price ticket payers VIP benefits. But, alas, they didn’t even provide me with lunch. Needless to say, I will not attend this event again next year.
The last few weeks have taught me some great lessons in setting intentions and taking action. The summer was a slow. I think everyone was too hot to think. Proposals were going unanswered, clients were taking vacations and we were all just kind of hot and bothered. But, businesses don’t take summer vacations and I had to shake things up. I set some goals and kicked my butt into planning, creating and following up.
Lesson Learned: It’s not my problem if no one else feels like working, I need to stay relevant and hustling. By being ready to jump and take action, I’ve landed some new clients and have grown with some existing ones. Plus, I’ve got an exciting new venture with my business partner Nailah Blades, which we’ve been working like crazy on all summer long. Don’t fall into the downtime trap – always be working toward your goals.
What lessons did you learn this summer? What things are you changing or making better? Did you have a good or bad experience that made you rethink things? Chat with me!