Working ON Your Business vs Working IN Your Business
Right now I’m sitting outside of Starbucks contemplating the meaning of life. Well, that might be slightly melodramatic. I’m actually just reflecting on how I spend my time each day and what portion of my workday is spent working on developing my business, what portion is spent working on client work and what portion is wasted. Honestly, I’d rather try to figure out the meaning of life (which, I’m pretty sure has something to do with the birth of Snooki’s baby, but we’ll get into that another time).
Here’s one thing I know for sure: my mornings are getting away from me! So, I’ve set the goal to take back my mornings from the grasps of my iPhone and turn them into productive, business development time.
- First step in this process – I need to wake up earlier. Not that intriguing to my over-indulgent sleep routine, but necessary for productivity.
- Next step – I need to have a morning routine that doesn’t involve checking my iPhone in bed. This is a rabbit hole of bad that finds me wasting some of the most potentially productive minutes of my day.
- Step three – Get back in the habit of a morning routine. Breakfast away from the desk. And treating my office like a place of business and not just another room in the house. No more tempting PJ email sessions.
- Last step – Take an hour before I open up shop to focus on my own business and marketing goals. The first hour I’m at my desk (before my clients start emailing me) should be dedicated to working on my own business. This is the perfect time to update my blog, connect with potential partners and work on my own marketing.
Every business is different. Some of us have clients to service, which cuts into the time we can spend focusing on our own business needs (while still maintaining work/life balance). Some of you are your brands. Marketing the brand is your business, so your routine will be different. But, now matter the structure of your company, it’s important to have some sort of routine.
What are your most productive times? When do you find time to work on your own business? I’d love to get some new ideas!