Ten Social Promos
Hi, I’m Kevan Wilkinson. I was honored when Donna asked me to write a blog entry for her website because marketing communications is both my personal and professional passion. I am currently the online marketing manager for one of the largest financial firms in the US, where I write online content and social media campaigns. I have more than 15 years experience encompassing strategic planning, creative direction, copywriting, public relations, new business development and social media marketing.
Selling your product or service is perhaps the most difficult thing to do as a small business. Smart small businesses truly know their intended audience and use sound marketing strategies to connect with them on an emotional level. For small businesses with limited marketing budgets, this can be achieved with social media applications like Twitter, Facebook and the recently launched Google+. Consumers who friend and follow your brand on these applications are saying, “Yes, I like your product or service and welcome your occasional tweets and posts because they are of interest to me.”
Tis’ the Season for Holiday-Inspired Social Media Marketing Efforts
Now that the holiday season is upon us, people are balancing their busy schedules with work and the seemingly endless number of holiday parties and functions. For business owners, this is the time to optimize your social media marketing efforts by incorporating the festive season into your social media campaigns. As you know, the holiday season is about connecting with family, friends and loved ones, so why not make the extra effort to connect with your customers and prospects?
Here are some simple and effective strategies that can help your social media efforts stand out:
- Add a holiday theme or holiday colors to your social media avatar or corporate logo
- Send your customers holiday greeting cards via e-mail to thank them for their business
- Launch a time-sensitive holiday contest with an exciting giveaway
- Make periodic posts about the holidays (gift-giving, shopping tips, holiday recipes, etc.)
- Run holiday promotions for your products/services via social media
- Post holiday-inspired photographs on your social media sites
- Post holiday-specific questions to engage your friends and followers and get them talking
- Post pictures of your company and its people to convey how you celebrate the holidays
- Ask your friends and followers to post pictures of their favorite gifts
- Thank everyone who participates in your holiday campaign with e-mails/shoutouts
Good social media planning and marketing can increase your brand awareness and lead to increased sales, but it’s the human element that will give you the competitive advantage you need. Good small businesses are honest, reliable and trustworthy and treat their customers the same way they would like to be treated. So, make sure all in-person, phone and e-mail and social media interaction with your customers is professional and courteous – the holidays are a stressful time for them, too!
So, what have you done for your clients this holiday season? I’d love to know. In my free time, I do freelance fashion photography, which is another creative outlet for me. You can visit my website at http://www.kevanphoto.com and follow me on twitter @kw_photographer. Have a happy and successful holiday season!