A Marketing Optimist at Creative Connection USA
On Sunday, September 25, I had the honor of speaking to a great group of creative professional women for the September Creative Connection USA (CCUSA) Los Angeles meet up. I was especially excited because this CCUSA mixer was the first to feature an educational guest speaker (me!). I got to spend about an hour chatting with the ladies, brainstorming social media ideas and providing tidbits of marketing knowledge. It was fun answering questions and hearing others chiming in with their own suggestions.
Since the meeting, I’ve had the opportunity to chat with a few of the ladies (both online and off) and I’d like to share with you the three tips that they’ve found most useful for their small businesses:
- Change your Facebook URL to a “vanity” URL (ex: www.facebook.com/MarketingOptimist) that your clients can easily type in to find you.
- Make sure your Twitter bio is clear, concise and tells what your brand is all about. Cute is cute, but it’s not helpful when people are looking for products and services.
- People like talking to people. Use an approachable photo of yourself for your Twitter avatar to encourage communication.
Aside from being a featured speaker, Creative Connection USA has provided me an opportunity to connect with like-minded small business owners in my community. There’s a great balance of business and friendship amongst the ladies involved, and I encourage you to get involved if you’re a woman in a creative field (or if you’re just looking to get inspired). The group is growing and there are chapters popping up all over Southern California, Texas and Oregon. Check out the Creative Connection USA Facebook page for more information about how you can get involved.
If you were at the most recent CCLA meeting, please leave a comment below. I’d love to stay in touch and contribute to the community however I can.