I’ve Got Klout, How ‘Bout You?
Who doesn’t like to know they’ve got a little bit of influence over the people they come in contact with? When you’re running a small business or positioning yourself as an industry expert, building a reputation as an influencer is a great thing. But, how can you measure your reach? Klout is doing just that – through social media.
Klout uses a sophisticated algorithm to calculate your “network influence,” “amplification probability” and “true reach” on Facebook, Twitter and LinkedIn (FourSquare coming soon). From there, the site creates a score (from 1 – 100) ranking your social influence. Here’s a little more on how the system works.
As of today, my score is 47.
According to Klout, I am a Specialist: You may not be a celebrity, but within your area of expertise your opinion is second to none. Your content is likely focused around a specific topic or industry with a focused, highly engaged audience.
The site also shows you the people you influence and those who influence you, as well as a list of topics it believes you are influential about. For me, it got pretty close, listing things like: creativity, marketing, media marketing and social media. But, it went a little out in left field with Prince and Master’s golf tournament.
What’s really great about the site is the social aspect. You can see the scores of other people in your social circles, as well as give them a +K if you think they’re influential on a topic. So, if you’re not into Klout, go check it out. If you’re already on the bandwagon, head over to my profile and share your +k with me!