My Small Business is Special[ized]

Deciding on what to offer clients can be tough. In the back of my mind, there’s something that tells me, “offer everything you know how to do.” I feel like I don’t want to tell anyone, “no” if I’m able to get the job done.

But, I’ve been fighting that urge and have opted to run a specialized business: an Internet marketing company. A new article on the American Express Open Forum talks about the importance of specialization and how small businesses need to serve a niche to survive against the big guys.

So, what do you think? Are you a jack-of-all-trades, or do you stick to what you’re great at and specialize?

If you’re a specialist: how have you chosen to limit your offerings? By one type of product, one marketing method, or one geographical area??

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About Donna Queza

I'm an optimist grounded in realism. That's what I love about working on the web -- the possibilities to be creative and distinctive are endless, but there's always a need for those reality-driven, data-fueld folks who make our dreams into realities. I like to think I hover somewhere in the middle - creative, quantifiable internet marketing solutions.

2 responses to “My Small Business is Special[ized]”

  1. Sariah says :

    I have a tendency to spread myself thin by trying to be everything to everyone….but I cannot please everyone, right?
    Recently, I came across J. Paul Getty’s formula for success:
    1.) Get up early
    2.) Work Hard
    3.) Find your oil (i.e. find talent/skill that you can be the best at)
    Point number three has really helped me limit what I say “yes” to. For me, I have found that learning and choosing what I specialize in comes in knowing myself and what talents and passions I have–a unique combination that I can offer others that no one else can.

    • Donna Queza says :

      Hi Sariah,

      Thanks so much for these great tips. I totally agree. By specializing the client gets the best part of you and you get to be fulfilled doing what you really love and are good at!

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