My Small Business is Special[ized]
Deciding on what to offer clients can be tough. In the back of my mind, there’s something that tells me, “offer everything you know how to do.” I feel like I don’t want to tell anyone, “no” if I’m able to get the job done.
But, I’ve been fighting that urge and have opted to run a specialized business: an Internet marketing company. A new article on the American Express Open Forum talks about the importance of specialization and how small businesses need to serve a niche to survive against the big guys.
So, what do you think? Are you a jack-of-all-trades, or do you stick to what you’re great at and specialize?
If you’re a specialist: how have you chosen to limit your offerings? By one type of product, one marketing method, or one geographical area??